During my time at Teapioca Lounge, I had the pleasure of working on a diverse range of creative projects. From eye-catching posters to engaging advertisements, compelling social media posts, and successful social media marketing campaigns, I’m excited to showcase some of the impactful work I’ve had the opportunity to contribute to. Explore these projects below and get a glimpse of my passion for creativity and marketing excellence.

Pumpkin Spice Launch 2022

Pumpkin Spice Launch (In-Store Poster)

Social Media Pumpkin Spice 2022 Launch

1. Create Anticipation:
   • Generate excitement through teaser posts and countdowns leading up to the launch.
   • Share the product’s unique story and encourage user-generated content using a branded hashtag.
   • Ensure all content adheres to brand guidelines to maintain brand consistency.
2. Engage and Convert:
   • Foster engagement through contests, giveaways, and influencer collaborations.
   • Leverage paid advertising, including social media ads (via Meta) and Google Ads, to reach a broader audience.
   • Maintain post-launch engagement by sharing user reviews and creative usage ideas.
3. Measure and Adjust:
   • Regularly analyze social media performance using analytics.
   • Adapt your strategy based on data insights to optimize engagement and sales.

Boba Madness Campaign

One of the most enjoyable campaigns I’ve been a part of was our ‘Boba March Madness’ initiative. This creative twist on the traditional March Madness engaged our audience in an interactive marketing campaign and giveaway. Participants voted for their favorite boba drinks while also making predictions about the ultimate winner of the championship.

Social Media Strategy: For the “Boba March Madness” campaign, the social media strategy revolved around the following key elements:

• Interactive Gamification:
  • Created a playful March Madness-style bracket for boba drinks.
  • Encouraged users to vote for their favorites and make predictions for the championship winner.
• User-Generated Content:
  • Encouraged participants to share bracket predictions and favorite drinks on social media.
  • Reposted user content to build a sense of community and engagement.
• Incentives and Engagement:
  • Offered prizes to motivate participation.
  • Maintained active communication, updates, and cross-platform promotion.
• Data-Driven Insights:
  • Gathered user data for future marketing efforts.
  • Monitored engagement metrics and responded to user feedback to enhance the campaign’s success.

New Store Promotion

While I was at Teapioca, we successfully launched three new stores. This involved establishing social media profiles, developing content, and running targeted marketing campaigns to promote our new locations. These efforts effectively attracted customers to our newest stores through engaging content and enticing special offers.

Goal: To drive foot traffic and create buzz around the opening of three new Teapioca stores through effective social media marketing.

Strategy:

1. Pre-Launch Hype: Two weeks prior to each store opening, initiate a teaser campaign on social media platforms. Create anticipation by posting cryptic hints and countdowns.
2. Special Promotions: Create exclusive “Grand Opening” promotions, discounts, or freebies for the first customers. Promote these deals through visually appealing posts and stories.
3. Geotargeted Ads: Run geotargeted social media ads to reach users in the vicinity of each store location. Use compelling visuals and compelling ad copy to entice them to visit